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WIX® Filters Extends Lap Leader Award Program To NASCAR Camping World Series East And West
FOR IMMEDIATE RELEASE
Jeff Blocher
WIX Filters
WIX® Filters Extends Lap Leader Award Program To NASCAR Camping World Series East And West
Gastonia, NC. —
February
18,
2009
Contingency program to award $43K to race teams during 2009 and 2010 seasons The title sponsor of the WIX Filters Lap Leader Award in the NASCAR Sprint Cup, the NASCAR Nationwide Series and the NASCAR Camping World Truck Series since 2004, WIX has extended the WIX Filters Lap Leader Award contingency program to the NASCAR Camping World Series East and West for the 2009 and 2010 seasons. “It’s a privilege to extend our WIX Filters Lap Leader Award contingency program to NASCAR’s top developmental series – the NASCAR Camping World Series East and West,” said Jeff Blocher, brand manager for WIX Filters, who celebrates their 70th Anniversary in 2009. “As a brand built on the quality of our people and their ingenuity and quest for excellence, we understand the effort, ambition and dreams of the race teams and drivers in these two Series, and we are honored to reward their success through this program.” During every race, the WIX Filters Lap Leader Award contingency sponsorship will award the team that leads the most laps with $500. A $4,000 bonus will be awarded at the end of the season to the race team in each series that has accumulated the most individual Lap Leader Awards during the season. To be eligible for this contingency program, race teams must run the WIX Filters contingency decals on their front fenders and use WIX oil and air filters on their race cars during the season. The NASCAR Camping World Series West schedule features 13 races in 2009. The series begins its 56th season at Thunder Hill Raceway in Kyle, Texas, on March 14. The NASCAR Camping World Series East schedule features 12 dates at 11 different tracks this season. For the fourth year in a row, the NASCAR Camping World Series East season will open at Greenville-Pickens Speedway in Greenville, S.C., on April 11. In addition to its NASCAR sponsorships, WIX Filters supports race teams at all levels through their Team WIX racing program. As a member of Team WIX, race teams are eligible for hefty rebates on the purchase of WIX racing products and receive free team gear. For more information and to sign-up for Team WIX, race teams should contact their WIX distributor. Since 1939, Wix® Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks and off-road equipment. WIX, a member of the Affinia family of brands, is the number one filter in NASCAR and an exclusive NASCAR Performance Product. Its NASCAR relationship also includes the WIX Filters Lap Leader Award, which recognizes the drivers leading the most laps in each race. For more information, visit http://www.wixfilters.com/. Affinia Group Inc. is a global leader in the on- and off-highway replacement products and service industries. In North America the Affinia family of brands includes WIX® filters, Raybestos®, AIMCO® and BrakePro® brake products, and McQuay-Norris® and Raybestos™ Chassis parts. South American and European brands include Nakata®, Filtron®, Urba® and Quinton Hazell®. For more information, visit http://www.affiniagroup.com/.
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