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Specifics Announced for 2009 Raybestos Brake & Safety Center
FOR IMMEDIATE RELEASE
Josh Russell
Affinia Global Brake & Chassis
Specifics Announced for 2009 Raybestos Brake & Safety Center
Installer Loyalty Program Has Long Been Considered One of the Industry’s Elite
McHenry, IL —
February
10,
2009
- Earning technician trust by supplying the aftermarket’s most dependable brake (and now chassis!) products is something Affinia’s Global Brake & Chassis Group prides itself on. And every year technicians installing Raybestos® brand products are rewarded with one of the industry’s most comprehensive loyalty programs. For only $69, installers receive a complete 2009 Raybestos® Safety Center membership including a free Safety Center Kit. Every kit includes: 5 sets of Raybestos® safety glasses, 5 Retro t-shirts, 2 Raybestos posters, 1 Bay Banner, 1 Torque Spec poster, 20 pens and 2 Tacker signs. Enrollment also guarantees that installers will receive every upcoming 2009 promotion kit (posters, brochures, tally cards, etc.) for no additional cost. Furthermore, every B&S Center membership includes automatic enrollment into the Raybestos® “Gimme a Reward” Box Top Program. The Box Top Program allows technicians installing Raybestos brand products the opportunity to amass points redeemable for gift cards, gas cards, trips, professional clinics and other premiums ranging from portable GPS systems to LED work lights. Every B&S membership will also include automatic entry into a Raybestos® Rookie Race School drawing. Offering classroom and on-track instruction by the Jeff Gordon/Mario Andretti Racing School, this exclusive opportunity offers technicians the chance to run real race cars featuring the same Raybestos pad compound utilized by Joe Gibbs Racing every single race day. In addition, long-considered by installers as the most essential component to the Raybestos® Safety Center Program, every member will receive free unlimited technical service hotline access throughout the year. Regularly priced at $1.75 per minute for non-safety center members, the free tech hotline is considered invaluable by many B&S members. “Time and time again we’ll be talking with a Safety Center member and they’ll tell us how invaluable the free tech line really is,” says Josh Russell, Vice President of Marketing for Affinia Global Brake & Chassis Group. “If you consider that every call lasts approximately two minutes, even if these folks only make one call a day, by the end of one month they’ve already earned back their $69 enrollment fee. Now, factor in another 11 months of free hotline access, and everything in the Safety Center Kit and all the free promotional stuff – it really is an unbelievable program.” Added to the aforementioned, every Brake & Safety Membership also includes: members only access at www.raybestos.com, tech bulletins, online training, catalog & new number announcements and product flyers. Raybestos® brand brake parts are produced by affiliated companies in Affinia’s Global Brake & Chassis Group, the leading manufacturer of braking systems in the transportation industry. Including everything from brake drums to rotors, pads, shoes and hydraulic parts, Raybestos brand brakes are the official brakes of NASCAR and the only brakes used by Joe Gibbs Racing in competition. In addition, the Raybestos brand is the preferred brake friction of the IndyCar Series and Firestone Indy Lights. For more information about Raybestos brakes, visit Raybestos.com. Affinia Group Inc. is a global leader in the on and off-highway replacement products and service industry. In North America the Affinia family of brands includes Wix® filters, Raybestos®, AIMCO® and BrakePro® brake products, and McQuay-Norris® and Raybestos™ Chassis parts. South American and European brands include Nakata®, Filtron®, Urba® and Quinton Hazell®. For more information, visit affiniagroup.com. Affinia Group Inc.’s affiliated companies include Brake Parts Inc., Wix Filtration Corp LLC, Affinia Products Corp LLC and other high quality manufacturers of the Affinia family of brands.
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AFFINIA NEWS
AFFINIA NEWS
AFFINIA NEWS
AFFINIA NEWS
AFFINIA NEWS |
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Hamlin Depends on Raybestos Brake Package to Win at Martinsville
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Annual Tomorrow’s Technician/Chicago Pneumatic School Of The Year Competition Open For Nominations
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WIX® Filters Sets Record Product Development Pace
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New Raybestos® brand Numbers for 2010 Vehicles Introduced
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