McHenry, IL — April 14, 2009  - Raybestos® Rookie of the Year contender Joey Logano understands the importance of preparation. When NASCAR engines roar and cars start swapping paint, there is no room for rookie mistakes. Logano and the entire Joe Gibbs Sprint Cup Racing Team utilizes Raybestos® brand brake pads, rotors and calipers every time they hit the track because Raybestos® products offer benchmark quality and unparalleled dependability.
 Although everyday drivers will never navigate turns at Talladega, product quality and superior safety are still paramount out on the road.  The “Don’t Make a Rookie Mistake” rebate promotion rewards consumers and technicians that avoid inferior brake products by instead choosing to install Raybestos® brand brake parts. Consumers receiving a brake job featuring Raybestos Advanced Technology™ (AT) or Professional Grade® (PG) pads and rotors can earn up to $25 cash back. Meanwhile, for installing “The Best in Brakes” shops can earn $1 for every AT or PG set of brake pads and $1 for every AT or PG rotor (up to $50) installed during the promotion.
Raybestos Safety Center members will receive a complete Rookie Rewards Kit free of charge, including: Joey Logano standup, Greg Zippadelli countermat, rebate tally cards, consumer countercards and rebate coupons, post-service floor mat, poster and contingency decals. The Rookie Rewards Kit is also available to non-Safety Center members for $49.
“We’re excited to offer cash rewards to both consumers and technicians choosing to install Raybestos® brand products during the upcoming brake season,” said Josh Russell, Vice President of Marketing Affinia Global Brake & Chassis Group. “While the majority of our competitors offer only a single pad compound on their friction, the Raybestos AT line features over 20 different compounds specifically engineered to match a particular vehicle. We really do make it easy for the person receiving their first brake job to avoid making a rookie mistake.”
The Raybestos® “Don’t Make a Rookie Mistake” Rebate Promotion will span the entire brake season, running from April 15 until July 15. For complete “Rookie Rebate” promotion specifics visit www.raybestos.com or call 800-323-0354.
 
Raybestos® brand brake parts are produced by affiliated companies in Affinia’s Global Brake & Chassis Group, the leading manufacturer of braking systems in the transportation industry. Including everything from brake drums to rotors, pads, shoes and hydraulic parts, Raybestos brand brakes are the official brakes of NASCAR and the only brakes used by Joe Gibbs Racing in competition. In addition, the Raybestos brand is the preferred brake friction of the IndyCar Series and Firestone Indy Lights.  For more information about Raybestos brakes, visit Raybestos.com.

Affinia Group Inc. is a global leader in the on and off-highway replacement products and service industry. In North America the Affinia family of brands includes Wix® filters, Raybestos®, AIMCO® and BrakePro® brake products, and McQuay-Norris® and Raybestos™ Chassis parts. South American and European brands include Nakata®, Filtron®, Urba® and Quinton Hazell®. For more information, visit www.affiniagroup.com.

*Affinia Group Inc.’s affiliated companies include Brake Parts Inc., Wix Filtration Corp LLC, Affinia Products Corp LLC and other high quality manufacturers of the Affinia family of brands.
 

Contact:

Brendan O'Brien

Bellwether Communications

(262)639-9093

bobrien@thebellwethergroup.com